Do you bear in mind the place you had been on that fateful summer season day in 2021 when Kim Kardashian‘s KKW Magnificence posted what, on reflection, appeared like a everlasting farewell? “We’re at present away engaged on a brand new, extra trendy, elevated, and sustainable model and buyer expertise — the way in which Kim has all the time envisioned,” the publish learn. “Thanks a lot for being on this unbelievable journey with us. We promise we can’t be gone for too lengthy.” However when years handed and Kardashian gave a lot entrepreneurial consideration to her shapewear and skincare companies, Skims and SKKN, it appeared, in truth, too lengthy. Followers had been dropping hope of ever seeing the reimagined make-up we had been promised. Till now.
On Tuesday, January 16, about two and a half years after KKW Magnificence introduced its hiatus, Kardashian posted an Instagram Reel that made the proverbial clouds half over the land of superstar magnificence manufacturers.
“Alright guys, so, I’ve been studying the feedback on the SKKN account, and so lots of you need us to convey shade cosmetics again,” Kardashian says whereas sitting in a beige armchair, carrying a slinky, black gown. She then reads a few of mentioned feedback: “Kim, we want the make-up. We’re dying out right here.” “Kim, the place is your make-up and perfume? I am dying for it.” “The world has been begging you. Can we get a launch date on make-up, although?” The feedback pile up into chaotic, echoing pleas till she says yet another factor on to the digital camera.
“Guys. I hear you.”
Kardashian blows a kiss, after which the display adjustments to indicate a date: “01 26 24.” It wasn’t clear at first if that meant her new make-up assortment could be launching then or if that is once we’ll get extra particulars, although, as a result of, within the caption, she wrote, “We bought the trace. Keep tuned for a BIG announcement… 💋”