Welcome to Second Life, a podcast spotlighting profitable girls who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to girls who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.
Charlotte Cruze is on the helm of a quickly increasing sector of the wellness business. Because the co-founder of Alice, a revolutionary line of useful, non-psychedelic mushroom sweets designed to supply each long-term advantages and rapid results, Cruze is revolutionizing the way in which the business views mushrooms.
Alice made its debut with two distinct choices: Nightcap, a soothing sleep help, and Brainstorm, a stimulating power increase. These adaptogenic sweets shortly gained recognition and recognition for his or her revolutionary method to wellness. Furthermore, Alice is not nearly sweets; it is a way of life model that encompasses varied sides of wellness and indulgence. In reality, in a latest collaboration with Fleur du Mal, a famend lingerie model, Alice unveiled a limited-run lingerie assortment, including a contact of luxurious to its choices. But Alice is not stopping there; simply in time for Valentine’s Day, Alice is introducing its third product, Completely happy Endings—an aphrodisiac chocolate designed to raise romantic experiences.
However earlier than Cruze was on the forefront of a brand new sector of wellness, her profession path regarded a bit totally different. It began on the earth of media, the place Cruze spent her early days main promoting campaigns for outstanding firms like Refinery29 and InsideHook. Earlier than that, she gained invaluable expertise working for the At this time present at NBC, the place she produced segments for the legendary Willard Scott.
In the course of the difficult occasions of the pandemic, Cruze determined to increase her information and expertise by enrolling in NYU’s Meals Research grasp’s program, marking the start of her journey into the realm of meals innovation and entrepreneurship. Her tutorial pursuits paved the way in which for her to delve deeper into the intricacies of the meals business. Following her research, Cruze launched into varied skilled endeavors, taking up roles in operations at meal-kit firm Quinn and spearheading progress initiatives on the revolutionary hazelnut-spread model TBH. In 2021, whereas at TBH, Cruze joined forces with Lindsay Goodstein, a seasoned skilled from the pharmaceutical business, to carry Alice to life.
The journey to launching Alice was not straightforward. It concerned intensive analysis, navigating the advanced worlds of mushroom growth and chocolatiering, and overcoming quite a few challenges alongside the way in which. Hear to the most recent episode of Second Life to listen to how Cruze constructed a model devoted to creating mushrooms mainstream.
Preserve scrolling to find Alice’s must-have merchandise.
Nightcap Purposeful Mushroom Sweets
Brainstorm Purposeful Mushroom Sweets
Completely happy Ending Purposeful Mushroom Sweets
Subsequent: How Natalie Holloway Has Remodeled the Health Trade With Bala